Are you interested in learning about the key factors that businesses should consider when selecting suppliers? In this interactive video, we'll take a deep dive into the world of procurement and explore the crucial role of selecting the right suppliers for your business.

We'll begin by highlighting the disastrous consequences that can arise when businesses choose the wrong suppliers, using the infamous case of KFC's chicken shortage as an example. From there, we'll introduce you to Finest Fisheries Limited and Cheepacod, two suppliers from Iceland competing for a contract to supply fish to Captain's Crunchies, a new fish finger manufacturer based in the UK.

We'll take a look at the various factors that businesses must consider when selecting suppliers, including quality, price, and reliability, as we follow Ruby Harmond, the procurement manager of Captain's Crunchies, as she assesses the two suppliers to make an informed decision. By the end of the video, you'll have a better understanding of the importance of supplier selection and how it can help your future business remain competitive and successful in the long run.