Businesses often join together to expand and achieve their goals. In this interactive video, we'll be exploring external expansion, also known as inorganic growth. Specifically, we'll be discussing the different types of integration, which build on the concept of internal expansion or organic growth discussed in a previous video.

The video will focus on DT Furniture, a partnership that manufactures solid wood home furniture in Lincoln. We'll explore how the business has organically grown by adding new products and increasing the number of retail outlets. However, they're now considering external expansion to further expand their business, and we'll delve into the four types of integration they're exploring: horizontal, vertical backward, vertical forward, and conglomerate or diversification.

By the end of the video, you'll have a solid understanding of the different types of integration and how external expansion can benefit businesses. You'll see how businesses have joined together throughout history to achieve their goals, and how this practice continues today. Get ready to learn about external expansion and the different ways businesses can grow and expand their operations.