Are you ready to explore the ins and outs of product distribution? In this interactive video, we will take a closer look at the Place element of the Marketing Mix and how it impacts a product's journey from producer to consumer. Join me as we delve into the world of Distribution Channels and discover the various ways in which products can reach the end customer.

We will follow the story of Marco Pierre, a budding artist who is faced with the difficult decision of how to distribute his artwork to potential customers. Should he sell directly to consumers through an online marketplace, partner with a major retailer, or work with a wholesaler? Each approach comes with its own set of advantages and disadvantages, and we will explore them in detail to help Marco make the best decision for his business.

By the end of the video, you'll have a comprehensive understanding of the different distribution channels available to businesses and the factors to consider when choosing the best approach. Join me as we guide Marco through his decision-making process and gain valuable insights into the world of distribution channels.