INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

Are you ready to learn how to turn potential sales into loyal customers? In this interactive video, we'll take a look at the five crucial stages of the sales process that contribute to building customer loyalty. From attracting customer interest to providing excellent after-sales service, we'll examine how to create a successful sales strategy.

To illustrate these stages, we'll take a closer look at PokaBell, a successful YouTube personality and entrepreneur. We'll examine how she's built a thriving online business by applying these stages and explore different approaches to generating customer interest, including the hard sell and soft approach. By learning from PokaBell's success, you'll gain insights into how businesses apply these principles and achieve lasting customer loyalty.

By the end of this video, you'll have a solid understanding of the sales process and how to turn potential customers into loyal buyers. So, get ready to enhance your sales strategy and take your future business to the next level with this introduction to the world of sales!

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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
APPLE INC

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  • The interactive case study explores Apple's success attributed to its exceptional customer service, especially the 'genius' employees. Apple's retail workers go through a 'genius' programme that focuses on understanding customer emotions and assessing the psychology behind customer experience. Employees are trained to focus on customer emotions using the three Fs: Feel, Felt and Found, with empathy being an essential emotion that an Apple employee is required to emulate. 

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.
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If your teacher has provided you with an access code to join your school click the button below to begin the registration process. Once you have succesly registered your account you will have full access to all courses.

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