INTERACTIVE VIDEO

Get ready to explore the world of business with this interactive video. Once launched, you'll dive into interactive activities, master case study analysis, and challenge your knowledge with a multiple-choice quiz
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OVERVIEW

It’s time to explore the fascinating world of new business ideas and how they improve our daily lives. We'll be discussing why new enterprises are continually emerging to meet the needs and wants of customers worldwide. To begin, we'll delve into the three essential reasons that new and innovative business ideas emerge: changes in consumer wants, obsolete products, and technological advancements.

As an example, we'll introduce Lauren Miller, who recently opened a virtual reality entertainment experience called VirtualInsanity above a video game arcade in a busy city centre. Lauren has identified a change in consumer behaviour, where they now expect more from their entertainment and seek convenient ways to access it. She has used social media marketing and an app to reach potential customers, highlighting her engagement with consumers' wants.

By the end of this video, you'll have a solid understanding of why new business ideas are needed, how they improve our daily lives, and why entrepreneurs are continually emerging to meet the ever-changing demands of consumers. So get ready to explore the reasons behind exciting and innovative business ideas!
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  • DETAILED EXPLAINER VIDEO
  • 10 QUESTION MULTIPLE-CHOICE QUIZ
  • 6 INTERACTIVE ACTIVITIES
  • INTERACTIVE CASE STUDY
  • SUPPORTING STUDENT WORKSHEETS

CASE STUDY ANALYSIS
FITBIT

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  • The interactive case study explores the success story of Fitbit, a company that revolutionised the fitness and health industry by leveraging advanced sensor and wireless technology. Since its founding in 2007, Fitbit has designed and manufactured a range of products that help users achieve their fitness goals, and has grown to become a global leader in digital tracking

Teacher Resources

Below you can find a range of teaching resources, from printable PDFs to Google Forms, along with an uninterrupted video to play to the entire class.

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